What's really wrong with marketing these days

Monday, September 3, 2007, 2:29 PM
Business by John

In a simple and concise manner, this one aimed at the music industry but easily articulated for anyone doing marketing:

there were a handful of channels in the music business that the gatekeepers controlled. They were radio, Tower Records, MTV, certain mainstream press like Rolling Stone. That's how people found out about new things. Every record company in the industry was built to work that model. There was a time when if you had something that wasn't so good, through muscle and lack of other choices, you could push that not very good product through those channels. And that's how the music business functioned for 50 years. Well, the world has changed. And the industry has not.